Bacterial Meningitis Research Paper Example | Topics and Well Written Essays - 1000 words

Bacterial Meningitis - Research Paper Example Bacterial meningitis can occur at any age. However, it is more common among infants, children and young adults. It is also more common in the elderly people. According to WHO (Cited in Ramakrishnana et al, 48) "two thirds of meningitis deaths in low-income Several species of bacteria cause meningitis and affectation with a particular species depends on the host and the setting. Community-acquired meningitis is usually due to Neisseria meningitides Hemophilus influenzae type-B or pneumococcus species (Ramakrishnana et al, 8). Some of these organisms are commensals in the upper respiratory tract of some healthy people (Tunkel, 1268). Listeria monocytogenes is another important cause of bacterial meningitis and it most commonly affects newborns, pregnant women, immunosuppressed and elderly population (Jacewicz, Merck Manual). Other bacteria causing meningitis include Escherichia coli, Hemophilus influenzae, Klebsiella, Pseudomonas, group-B streptococci and Staphylococcus aureus. E.coli and group-B streptococci occur in newborns (Jacewicz, Merck Manual). Pseudomonas infection is more common in the immunosupressed and Staphylococcus infection occurs following injury or surgery. (Jacewicz, Merck Manual) The highest fatality rate is seen in infection due to pneumococcus (Ramakrishnana et al, 48). Certain individuals are at increased risk of developing bacterial meningitis because of their health condition. They are individuals suffering from chronic diseases like ischemic heart disease, chronic liver disease, end-stage renal failure, rheumatoid arthritis, endocrine dysfunction and immune disorders. Intake of immunosuppressants or glucocorticosteroids for immunosupression or cancer treatment also increases the risk of development of bacterial meningitis. Other risk factors include head injury,pneumococcal pneumonia, blood disorders like sickle cell anemia, splenectomy and chronic infections of the upper respiratory system. Bacterial meningitis can

E-Commerce Legal Policies & Procedures Essay Example | Topics and Well Written Essays - 1000 words

E-Commerce Legal Policies & Procedures - Essay Example The main purpose of setting up policies and standards on Dream Decor’s e commerce website is to help ensure activities carried out within the site are secure. In addition, these regulations seek to assure the general public that the organisation works within set guideline and that all controlled transactions represent Dream Decor’s appropriately. Finally, these policies are set within agreed, and international standards therefore are applicable to the entire staff of Dream Decor, and its affiliated partners including vendors and third party distributers (Awad, 2005). Standards 1. Prior to the commencement of any commercial activity or work on Decors website, the entire commerce initiative must be presented to a review committee. This committee will ensure the compliance of the website to a standard level of security and other related IT and internet use standards (Goldstein 2000). 2. Dream Decor’s information security officer and business directors will be in cha rge of credit card security, the setting up an enforcing of security policies, ensuring the website adheres to national and international standards, and monitoring system access. ... information of clients and all transaction records should be stored for no more than seven years, and upon disposal proper procedures must be followed to ensure integrity is upheld. Records containing personal information must be properly secured, and strict access be maintained at all times. Proper, up to date and regular inventory records must be kept of all transactions and credit card information so as to facilitate quick identification of theft of malpractice. 4. Dream Decor’s staff should regularly undergo or participate in PCI risk assessment and training (Awad, 2005). 5. In the event of a security breach or the discovery of malpractice on the side of Dream Decor and its staff the following steps shall be taken: All affected card information be contained and management to be informed. Affected system is not to be accessed until it has been assessed by a forensic team E-commerce Sample policy and procedure Our commercial site realises the importance of maintain the integ rity of members personal information, and ensuring the privacy that comes along with financial matters. It is our aim to maintain the highest standards, and protect member information by all means possible (Goldstein 2000). Collected information In order to provide our clientele with quality and reliable service, the website automatically collects personal information from members and regular visitors. This information is then used to respond to, and fulfil service demands by the client. For reference purposes, this information is also temporarily stored by our servers. The information collected and stored is vital to our service delivery and system performance as such is of high importance. However, No information that personally identifies individuals or singles out our members is collected.

Strategies for Operations Strategy

Strategies for Operations Strategy DEFINITION OF STRATEGY: The pattern of most important objectives, goals and purposes and the fundamentals, plans, policies and philosophies for achieving those goals, that are declared in such a way as to define what business the firm is engaged in, and what kind of organization it is or would like to be. OPERATION MANAGEMENT: Operations management is an area of business concerned with the production of goods and services, and involves the responsibility of ensuring that business operations are efficient in terms of using as little resource as needed, and effective in terms of meeting customer requirements. It is concerned with managing the process that converts inputs (in the forms of materials, labors and energy) into outputs (in the form of goods and services). OPERATION STRATEGY: There are two types of operations strategy: They have a particular essence, a blend or fusion of building blocks that give each a unique composition customized to the embeddedness of the situation; and These various operations strategies have a number of tactical factors or contingency issues that influence the deployment of the strategy and also act as management levers to enhance its competitive ability. The operations strategy cannot be designed in a vacuum. It must be linked to the customers and other parts of the enterprise and the supply network.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  (Alan Rushton and John Oxley 1989) The operations strategy has an important role in coordinating the operational goals to those of the organization. However, the objectives will change over time; hence the need for the operations strategy to anticipate future needs. In this way it acts as a portfolio that can adopt to the changing product and the service combination needs of the final customer. SUCCESS FOR OPERATION STRATEGY: The keys to competitive success for the operations strategy lie in: To know the requirement of markets Identifying the priority choices Understanding the consequences of each choice Appreciating the various trade-offs TECHNOLOGY: Technology is the survival of the fittest. Know a days every firm is trying to get new environment which is surrounded by vast eruptions of not only nuclear power but also technological power as well. Globalization has led Managers to become more fully equip and face their competitors fiercely with strong and analytical based marketing strategies. The number of world-class competitors is increasing at an alarmingly rate and to gain the upper edge a firm has to develop an internal system so strong that it can leave its competitors far behind in the race and earn the loyalty of not only its existing customers but also take over the new market successfully. In order to penetrate into the market successfully organizations are realizing that strong engineering, design, and manufacturing functions are necessary. So where it all did began that organizations began to realize the customer needs and fulfill them according to their demand. No longer was the customer dumb but the integral force behind an organizations position in the market, the organization soon learnt to cater to its needs and specifications, designing and engineering customer specific goods available within time and at cost effective prices. It was in the early 1980s that demand for new products escalated and manufacturing organizations soon realized that in order to meet the ever changing customer needs they need to become flexible and responsive in modifying existing products and processes. As manufacturing capabilities improved in the 1990s, managers realized that materials and service inputs from suppliers had a major impact on their organizations ability to meet customer needs. This led to an increase focus in the supply base and the organizations sourcing strategy. Managers also realized that producing a quality product was not enough. Getting the products to customers when, where, how, and in the quantity that they want, in a cost-effective manner, constituted an entirely new type of challenge. More recently the era of the â€Å"Logistics Renaissance† was also born, spawning a whole set of time-reducing information technologies and logistics networks aimed at meeting these challenges. As a result of these changes, organizations now find that it is no longer enough to manage their organizations. They must also be involved in the management of the network of all upstream firms that provide inputs (directly or indirectly), as well as the network of downstream firms responsible for delivery and after-market service of product to the end customer. From this realization emerged the concept of the â€Å"supply chain management†.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  (Stephens 1992) Supply chain management is the back-bone of operations management without it the flow of products from producer to customer would in fact collapse. To better understand the operations management and how strategies are applied to it to get the competitive advantage over other firms let us take an example of FedEx Business Logistics Services and Laura Ashley EXAMPLE OF FEDEX BUSINESS LOGISTICS SERVICES   LAURA ASHLEY: The United Kingdom-based garment and home furnishing company Laura Ashley had severe financial problems in the early 1990s. The company had grown rapidly since Bernard and Laura Ashley started production in 1953 of hand-printed scarves, and by 1990 Laura Ashley employed more than 8000 people and owned or leased about 550 retail shops in 27 countries. The company also supplied a number of franchise shops in other countries. Total sales in 1990/1991 were about GBP 325 million, more than 40% of which came from North America.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  (Stephens 1992) Poor logistics performance was recognized as a major cause of the above-mentioned financial difficulties. Laura Ashley had serious problems in servicing its customers worldwide. The company could not get products from distribution centres to stores quickly enough to avoid stocking out on major items. Laura Ashley had seven distribution centers around the world, but they were largely unconnected by management information systems. Overall stock availability was only about 80%, although inventory costs were high. The transport system was inefficient and spread over eight principle carriers. In 1992, Laura Ashley decided to hand over the global logistics functions to Federal Expresss newly formed business logistics division. The two companies signed a 10-year contract. All in-house logistics operations were transferred to Business Logistics. The 300 Laura Ashley employees from distribution centres and distribution all become employees of Business Logistics. Laura Ashleys distribution centre in Newton, Wales, was transferred to Business Logistics, and the remaining six centres were closed. The higher efficiency of a single-hub distribution system more than offset the extra transport costs. The new contract targets a 10% reduction of distribution costs in the first year. Beyond cost savings, the new system will be more reliable, with frequent store deliveries. The target is to be to supply shops anywhere in the world within 24 or 48 hours, depending on location. A further advantage is access from the individual stores to Business Logistics on-line information system, which provides data on which products are in stock, expected dates for receipt of out-of-stock items and the location of all items in-transit. The partnership with Business Logistics has enabled Laura Ashley to re-launch its catalog mail order business. CAPACITY Maximum output or producing ability operating at capacity Capacity of service firms is constrained by Time Labor Equipment Facilities Four ways to manage constrained capacity Amount of capacity needed The timing of changes Need to maintain balance throughout the system Flexibility of facility and workforce Capacityuse existing resources more efficiently Extend hours of operation Staff work more efficiently during peak times Reduce service levels or offer smaller range of options during peak times Improve customer service Vary capacity to meet demand adjust the firms resources to match demand What could be done during peak periods? i.  Ã‚  Ã‚  use part-time/casual employees ii.  Ã‚  share or rent extra facilities or equipment iii.  Ã‚  cross-train (multi-skill) employees iv.  Ã‚  outsource some functions i.e. reservations (Robert B. Hanfield Ernest L. Nichols) What could be done during off-peak periods? Schedule down-time Reduce staff numbers LOCATION: The marking out of the boundarier, oridentifying the place or site of, a piece of land, according to the description given in anentry, plan, map, etc. The location of facilities involves a commitment of resources to a long-term plan. Once the size, number, and location of these are determined, so are the possible paths by which product flows through to the final customer. These decisions are of great significance to a firm since they represent the basic strategy for accessing customer markets, and will have a considerable impact on revenue, cost, and level of service. Every firm/business looks for location that will help them to expand their markets. Location decision represents a key part strategic planning process of virtually every organization. Need for Location Decisions Marketing Strategy Basic Cost of a Business Expand of business Depletion of Resources Nature of Location Decisions Importance of strategic Entail a Long term commitment/costs Impact on investments, revenues, and Operations Supply chains Goals/objectives Profit potential No single location may be better than others Make right decision to choose perfect location More Options Expand existing facilities Addition of new facilities Shifting Objectives of Location Decisions Decide on the criteria Identify the important factors(location of markets or Raw materials) Develop location alternatives Evaluate the alternatives Make selection Trends in Locations Foreign producers locating in U.S. â€Å"Made in USA† Currency fluctuations Just-in-time manufacturing techniques Micro factories Information Technology EXAMPLES OF VARIOUS COMPANIES: Let us consider some examples of various companies which have taken location under account in order to grow Nike and Reebok, the two largest athletic footwear companies, look to contractors in Asia to manufacture their shoes. Sourcing from Asia offers advantages of low cost and flexibility, When FedEx opened its Asian Hub in Subic Bay, Philippines, in the 1990s it set the stage for its new â€Å"round-the-world† flights linking its Memphis and Paris package hubs to Asia. When Mercedes announced its plan to build its first major overseas plant in Vance, Alabama, it completed a year of competition among 170 sites amongst 30 states and two countries. When Hard Rock Cafà © opened in Moscow in late 2002, it ended three years of advanced preparation of a Russian food supply chain. PROCESS: Hammer and chamhys defines process as a collection of activities thats takes one or more kinds of input which generate an output that is of value to the customer.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  (Hammer chamhys 1993) The various kinds of business process are: Supporting processes:- this include IT support, recruitment, Accounting. Operational processes:- operational processes are manufacturing, purchasing, sales, marketing. Core process:- Add direct value to the customer in term of products or services, Corporate Governance: one can define corporate governance as the culture of company which includes rules, policies, and customs. They also manitain relationship with management board of director, shareholder and stakeholder (Employees, bank, supplier, customer etc). Strategic Management: strategic mangement provides overall directions of an organisation. The aims and objectives, developing polices and plans to achieve these objectives. This Managemrial top level actitvity is usually performed by CEO (Chief Executive Officer) and the exclusive team. LAYOUT: In operations management strategy there are four types of Layouts: Facility Layout and Basic Formats Process-oriented Layout Layout Planning Service Layout Facility layout Facility layout can be defined as the process by which the placement of departments, workgroups within departments, workstations, machines, and stock-holding points within a facility are determined. Process-Oriented Layout Design places departments with large flows of material or people together Dept. areas have similar processes Used with process-focused processes Product-Oriented Layout Facility organized around product Design minimizes line imbalance Types: Fabrication line; assembly line Retail Service Layout Goalmaximize net profit per square foot of floor space. Services capes EXAMPLES: Examples of companies who have employed layout strategies In 1995, Toshiba was the market leader in portable computer sales worldwide. The company used layout strategy in its Ome factory in Japan. Total Quality Management(TQM) Definition â€Å"TQM is a complete re-organizing of the work process and the workplace by application of principles of â€Å"teamwork and work â€Å"teams† that are supposed to involve the worker and give them greater control in their work.† Total Quality Management (TQM) is a comprehensive and structured approach to organizational management that seeks to improve the quality of products and services through ongoing refinements in response to continuous feedback. TQM requirements may be defined separately for a particular organization or may be in adherence to established standards, such as the International Organization for Standardizations ISO 9000series. TQM can be applied to any type of organization; it originated in the manufacturing sector and has since been adapted for use in almost every type of organization imaginable, including schools, highway maintenance, hotel management, and churches. As a current focus ofe-business, TQM is based on quality management from the customers point of view. Business Process Outsourcing Business process outsourcing (BPO) is the act of giving a third-party the responsibility of running what would otherwise be an internal system or service. For instance, an insurance company might outsource their claims processing program or a bank might outsource their loan processing system. Other common examples of BPO are call centers and payroll outsourcing. Typically, companies that are looking at business process outsourcing are hoping to achieve cost savings by handing the work to a third-party that can take advantage of economies of scale by doing the same work for many companies. Or perhaps the cost savings can be achieved because labor costs are lower due to different costs of living in different countries. In exchange for the potential cost savings, the company in question must relinquish control over an aspect of their business which explains why business process outsourcing is often reserved for non-critical, non-core type of work. REFERENCES: Philip B. Schary and Tage Skjott-Larsen, Managing the global supply chain management, Munksgaard International Publishers Limited (pages 16, 24 and 38) Alan Rushton and John Oxley, Handbook of Logistics and Distribution Management, 1st published in 1989 by Kogan Page Ltd (pgs 74-76) Ronald H. Ballou, 3rd edition Business Logistics Management, Prentice hall (pages 44, 56 and 171) Robert B. Hanfield Ernest L. Nichols, JR. Introduction to Supply Chain Management (pgs9-22, 45-56) William J.Stevenson 9th edition Operation Management(International student edition with global readings)(pgs361-367,227-229) http://www.netmba.com/operations/project/cpm/ http://www.ganttchart.com/Ganttwith%20DependenciesExample.html BIBLIOGRAPHY: Philip B. Schary and Tage Skjott-Larsen, Managing the global supply chain management, Munksgaard International Publishers Limited (pages 16, 24 and 38) Alan Rushton and John Oxley, Handbook of Logistics and Distribution Management, 1st published in 1989 by Kogan Page Ltd (pgs 74-76) Ronald H. Ballou, 3rd edition Business Logistics Management, Prentice hall (pages 44, 56 and 171) Robert B. Hanfield Ernest L. Nichols, JR. Introduction to Supply Chain Management (pgs9-22, 45-56) http://www.netmba.com/operations/project/cpm/ http://www.ganttchart.com/Ganttwith%20DependenciesExample.html Heinrich, Claus E. Adapt or die: transforming your supply chain into an adaptive business network. Hoboken, N.J: J. Wiley Sons; 2003. Fredendall, Lawrence D. Basics of supply chain management. Boca Raton: St. Lucie Press; 2001 Hugos, Michael. Essentials of supply chain management. Hoboken, NJ: John Wiley Sons; 2003 David Simchi Levi, Philip kaminsky, and Edith Simchi Levi. Designing and Managing the Supply Chain: Concepts, Strategies, and Case Studies. Irwin McGrawHill, 2000. Sunil Chopra and Peter Meindel. Supply Chain Management: Strategy, Planning, and Operation, Prentice Hall of India, 2002.

Sci-fI Films Essay -- essays research papers

In this essay I am going to discuss about the topic: â€Å"Science fiction often plays off the real against the artificial, either in the form of humans versus non-human (androids, cyborgs, synthetics), or the world versus the non-world (cyberspace, inner-space, intentional space)†. I have chosen the films â€Å"The Matrix† and â€Å"Bicentennial Man† An explosion in information access and exchange is fueling the Information Superhighway that was created as a result of the computer revolution. If technology has truly become a god, then cyberspace is definitely its bible. Its scope is endless; its breadth enormous. Although the foundation of cyberspace, the computer, definitely serves to dehumanize culture, the Information Superhighway itself does not. If anything, cyberspace is re-humanizing the computer revolution. The World Wide Web, through pictures and graphics, has added personality and more personal contact to a technology that for years was ‘just the facts.’ Although the statement might be made that this is a pseudo-rehumanization that masks true human characteristics with digital ones, this is at least a step in the right direction. Something that removes the human qualities or attributes from culture can be said to dehumanize it. This technology destroys our view of truth and meaning. The basic presupposition of the Information Superhighway is that it contains information on any subject and can answer any question. It causes people to search places other than God for direction, truth, and meaning. Involvement with the technology serves to replace our involvement with reality. There is a tendency for people to start thinking of themselves and others in terms of their online personalities. Many people develop a whole other life on-line and some even end up being unable to separate their on-line identity from their real one. Recent movies such as The Matrix and Bicentennial Man serve to further blur this already fuzzy line. Bicentennial Man, directed by Chris Columbus (US, 1999), is based on a story Isaac Asimov wrote in 1975 and like many of his stories, it deals with the enigma of a machine with the intelligence of a man, but without the rights or the feelings. As we might expect the film presents Asimov's concept of the intelligent robot, a concept that, like Asimov himself, pre-dates the modern world of personal computers, video games, the Internet, 'e... ...housand years ago. If the portrayal of intelligent machines in films teaches us anything, it is that it is fortunate that such machines do not yet exist. It is fortunate that is, for the machines, because all the evidence would indicate that we are not yet ready to treat them as fellow persons. Fortunate too for us perhaps, because when they became smart enough to mount a successful rebellion they might make us pay for their oppression (Mitchell 2003). Reference: 1. Edwards, D A, ‘The Matrix’, The Matrix: An Ideological Analysis, viewed 5 June 2005, http://fiffdimension.tripod.com/matrix.htm1. 2. Menor F 2000, The Matrix(1999), viewed 7 June 2005, http://www.imdb.com/title/tt0133093/ 3. Mitchell, D 2003, What s it like to be a Robot?, viewed 7 June 2005, http://www.zenonic.demon.co.uk/zenorobot.htm 4. Setzer V W 2002, AI - Artificial Intelligence or Automated Imbecility, viewed 7 June 2005, http://www.transintelligence.org/articles/Artificial%20Intelligence.htm 5. The Matrix 1999, motion picture, Prod. Joel Silver. Dir. The Wachowski Brothers. Perf. Laurence Fishburne, and Keanu Reeves 6. www.duke.edu/~djs12/Lit%20Theory/ Lit%20Theory%20-%20The%20Matrix.doc

Children, Young People and Families Essay

Case Study Four (appendix one) describes a family which due to multiple issues including separated parents with mental health needs, siblings living apart, aggressive behaviour and truancy they present an extremely complex case for any social worker. It focuses on the story of Callum and his current status with brief mention of his brother and two sisters. I will explore the legal and policy guidance along with relevant theories and values that would inform and guide social work practice in relation to Callum as the majority of the information relates to him. The Every Child Matters (ECM) Green Paper introduced wide spread policy change and was underpinned by law in the 2004 Children Act. The ECM requires that social workers support the parents and carers instead of removing children to long term care (Hodge, 2004). For example the ECM set out the agenda for the unification of local children’s services such as schools, GP’s, social services and so on (Hodge, 2004). The idea of a holistic approach to a person’s needs by removing the legislative barriers between inter agency information sharing, directs services to work together towards a mutual aim which is â€Å"what is best for the child† in this case Callum. Another key theme set out in the ECM is early intervention, which means that children should receive the appropriate help then need but when they need it. An important step in reaching this goal is the use of the Common Assessment Framework (CAF). For Callum and others the CAF aims to put their needs ahead of the agencies agenda (Gilligan, 2008). The entire process  should be guided by a lead professional whose job it is to lead and follow up actions with all agencies involved while being the primary contact for the child with the extra needs, this helps when a child is working with more than one professional as it can easily become disorientating and counterproductive for the child developmentally to be dealing with multiple professionals (Howarth, 2010). For Callum and his family the CAF would be used by the Local Authority (LA) to assess the needs of the children and the family as under S.47 of the Children Act they have a duty to do so (Calder and Hackett, 2013). Within the assessment three key areas are explored. Firstly Callum’s developmental needs, parental capacity which although his mother is currently unable to demonstrate capacity to care for Callum the new policy context assures that she will be fully assessed and supported where possible if it is in Callum’s best interests to have an input in his life. Lastly family and environmental factors (Calder and Hackett, 2013). The three core assessment areas are explored in more detail in the assessment framework triangle. During the assessment the social worker gains information required from individuals involved including family members and all supporting agencies. The plan is to build a complete picture that will allow the social worker to begin to look at different theories and research which may offer insight or explanation for Callum’s behaviours. Professor Nick Frost (2013) when discussing the lessons learned from a Serious Case Review echoes the findings of the Munro report (2001) stating that the decisions undertaken by social workers on a daily basis, often with very little time, are extremely complex and involve a high degree of uncertainty. This something that the CAF attempts to address as it is to be approached as a partnership between services the young people and their families (Calder and Hackett, 2013). Each of the three sections of the assessment framework triangle are gone into in much more detail and guidance for this is laid out in the CAF guidelines. In order to make use of the information gained a robust foundation of knowledge is required to deliver evidenced based practice. For example When looking at Callum’s Health are  all his needs being met to enable him to develop physically as he should. He is staying out late and not attending school so we can reasonably assume that he may not be getting sufficient food or rest. The medical model suggests that without regular and nutritious meals and adequate rest Callum’s physical development will be retarded (Cowie, 2012). This is a rather simplistic example though it effectively demonstrates how research directly informs practice. The new policy also calls for flexibility so that services can be provided parallel to the assessment process meaning that children and their families don’t need to wait until after the assessment process to start receiving support (Calder and Hackett, 2013). When Callum’s physical needs are identified it is possible then without delay to for example refer him to his GP for an examination to assess his physical condition. Further along the child’s developmental needs assessment we come to emotional and behavioural development which looks at characteristics like the child’s temperament, self control and how they respond to stress. These are all heavily informed by a broad base of research and theories some of which have conflicting views on how certain behaviours can be explained (Calder and Hackett, 2013). Before I look at some theories that would inform practice in relation to the case study I think it is helpful to look at how Beckett (2006) explains how social workers find a solution by first seeking for explanations. This he says is looking at the information gathered from the assessment and trying to find a theory that we think fits and them apply the relevant intervention. He calls these past orientated approaches, in the case of Callum we look at his past to try and find out why things are the way they are (Beckett, 2006). Callum is displaying aggressive behaviour, he resisted foster carers and now that he is back in a children’s home he stays out on occasion with his father. Attachment theory has plenty of empirical evidence and suggests that Callum like us all is hard wired to seek a relationship with his carer, in this case the attachment with his father is still felt by him. Bowlby’s (2005) work on attachment suggests that during our formative years we develop an internal working model (IWM) from our initial  attachments, the resulting quality of the IWM is dependent on the quality of the original attachments. In Callum’s case he quality of this attachment could be questionable. Cassidy (1988, cited in Cowie, 2012, p.49) Bibliography Bowlby, J. 2005. A secure base. London: Routledge. Brayne, H. and Carr, H. 2012. Law for social workers. Oxford: Oxford University Press. Calder, M. and Hackett, S. 2013. Assessment in child care. Lyme Regis, Dorset: Russell House. Cassidy, J. and P. R. Shaver (eds). 1988. Handbook of attachment. New York: Guilford Press, pp.3-20. Quoted in Cowie, H. 2012. From birth to sixteen years. Abingdon, Oxon: Routledge. pp.49. Cowie, H. 2012. From birth to sixteen years. Abingdon, Oxon: Routledge. Frost, P. 2013. Lessons From a Serious Case Review. Interviewed by Anne Llewellyn [in person] Leeds, 27.11.2013. Gilligan, P. and Manby, M. 2008. The Common Assessment Framework: does the reality match the rhetoric?. Child & Family Social Work, 13: 177–187 Green, L. 2010. Understanding the life course. Cambridge: Polity. Hodge, M. 2004. Every child matters. London: DfES Publications. Horwath, J. 2010. The child’s world. London: Jessica Kingsley Publishers.

It 284 Week 9 Capstone Checkpoint

IT/284 Week 9 Capstone Checkpoint: Establishing Seamless Support Establishing Seamless Support Enterprise computer support has experienced on-going development to better serve various consumer bases. Write a 200- to 300-word response encompassing strategies that would help minimize miscommunication between the two parties. What components of the problem solving strategy have the greatest effect within a computer support atmosphere?Miscommunication occurs often between two parties depending upon the scenario; the main focus is how the person that is communicating holds the audience. It is critical to tear down the communication lines and that by itself, would not be enough action open the lines of communication enough to conduct proper business. How might the support specialist and customer both be satisfied if there has to be compromise from one side of the conversation?Communication is directed towards an audience solely based on their comprehension of the entire thought process of the person presenting the material, in the message being delivered. Regardless of formatting, messages for the most part, are highly predictable, and repetitive; which helps individuals conquer difficulties brought on by barriers within the communication process.Also; repeating information effectively helps get the point across to an audience as the main part of the message, and this allows the audience to retain the focus points of the communication. An example of this would be, if the speaker gives a long presentation, which includes key elements of the message. In this case key elements would be lost, so it is imperative to emphasize the points of the message with a method of repetitious messaging; another method that can be utilized for the purpose of communicating main points.

The Loss of Victorian Morality Essay Example

The Loss of Victorian Morality Essay Example The Loss of Victorian Morality Essay The Loss of Victorian Morality Essay Essay Topic: The Poetry of Dh Lawrence The Victorian Era and The Loss of Morality The Victorian era marks the period of Queen Victorians reign over England from 1837, until her death in January 1901. It was an age of new prosperity brought about by thriving industrialization, new scientific discoveries and technology, which encouraged the rise of an educated middle class. This new age also brought about a shift from agriculture to manufacturing, causing mass immigration into cities. City life provided Victorians with freedom and anonymity from the social values of smaller rural communities, and resulted in the loss of social and spiritual morality with lenience, poverty and carnality becoming routine occurrences. New cultural ideals and scientific findings, such as evolution, clashed with the religious philosophies of the time. The early Victorian age also had an influence upon literature and poetry and produced many excellent writers, such as Robert Browning, Charles Dickens, and Matthew Arnold. The subject matter of most Victorian works by these authors was usually socially oriented and focused upon the practical problems of daily life and contained moral messages for their readers. Robert Browning focused his poetry on the scandals of everyday Victorian urban fife. He used sex, violence and moral hypocrisy as themes in many of his poems. Browning, like Charles Dickens, filled his literary works with people from all levels of society and he also included characters that were immoral and evil. According to The Literature Network, Robert Borrowing dramatic monologues covered a wide array of subjects, from lucid dreams to the nature of art and even the meaning of existence. His poems Porphyrys Lover and My Last Duchess, are similar in that they both include murderers who coldly describe their evil deeds without any remorse. Porphyrys Lover, begins with a lover describing the arrival of Porphyry, and then it quickly descends into a description of her murder at his hands. He describes how he strangled his lover with her own hair to preserve the moment forever. The poem My Last Duchess also echoes this theme of depravity. The Duke describes his last wife, whose painting is hidden behind a curtain on the wall, and cheerfully mentions that his wife seemed to smile at everyone, so he Gave commands; Then all smiles stopped together (Browning 503). Robert Browning, like Matthew Arnold, included religious figures in his momentary of the loss of social values in society. His poem, Soliloquy of the Spanish Cloister demonstrates that religious men were not immune to immoral behavior either. In the Soliloquy of the Spanish Cloister, the speaker spews out his intense hatred for his colleague, Brother Lawrence. The reader quickly discovers that Brother Lawrence is a sincere and devout Christian; however, the narrator is in fact morally, spiritually and socially bankrupt. Scott and John, suggests that Borrowings botanical references throughout the poem not only demonstrate the narrators petty attitudes ND disturbed mind, but also suggests that homosexuality and buggery were common place. He points out that the word scrofulous in stanza 8, (Browning IPPP) could also refer to the Latin name of a plant commonly used to cure piles, which was poetry shares a common thread with Matthew Arnolds poetry, in that they both use variety and inventiveness to draw attention to a narrators thoughts and concerns. Arnold is more thoughtful about what true spiritual belief should be; yet, Browning tackles the same topics in a more flamboyant manner by illustrating what true Puritanism is not. The Bishop Orders His Tomb at Saint Parades Church, is one of Borrowing most famous poems and demonstrates his view that base, immoral tendencies could be found anywhere in Victorian society. This poem also portrays a man of high religious standing, who lacks the morals and values of Christianity. In the bishops final hours, he is not interested in seeking God or what the afterlife has in store for him, but rather he focuses on the material goods he is leaving behind on earth. He does not look at the afterlife as a chance of being closer to God, or coming whole, but rather sees it as his chance to leave a legacy on earth. In his final moments he is concerned over the type of gems and stone that his tomb will be made of, and is mostly concerned about outdoing Gondolas tomb. Rather than honoring the Christian idea that in dying on earth, one will thereby become alive to God, the Bishop focuses on honoring himself and his life. The bishop clings onto life, so that he can ensure that his tomb will reflect his greatness, and be an earthly monument that shows how much better he is than Gondola. When Browning addresses morality, his themes tend to revolve around the separation of people and morality from the church. Both the Bishop in The Bishop Orders His Tomb and the monk in the Soliloquy of the Spanish Cloister are concerned with earthly matters as opposed to the Christian message that one needs to focus on the things in Heaven. Browning uses art as a symbol of the loss of morality. The art mentioned in Borrowing poems sound like beautiful works; however, the beauty is merely an illusion that highlights a narrator who is immoral, at best, or a cold-blooded murderer at worst. The portrait of the Duchess was only painted because of the corruption and evil of the Duke. Just as the Bishops beautiful tomb was only to be constructed in order for the Bishop to praise himself, and his worldly possessions. Matthew Arnolds poems, Stanzas from the Grandee Chartreuse and Dover Beach, show his distrust of the past and the philosophies, theologies and ideals that were popular in their time. Arnold is living in an era of change, and while he determines that faith and religion no longer provide answers or meaning to his life, he has nothing to replace it with. In Stanzas from the Grandee Chartreuse he finds that he is wandering between two worlds (Arnold 85); the world of religion which he has deemed as dead (Arnold 85) and the new scientific knowledge and beliefs that are unable to fill the void left by the loss of faith, and are too powerless to be born. (Arnold 86) Arnold laments that if the time for faith and spiritual fulfillment has passed, then why cant science take away, At least, the restlessness, (and) the pain (Arnold 103). He is cynical about his own time period and questions the ability of society to make spiritual or moral sense of the new modern era. Arnolds concerns for future generations reflect the turmoil caused by booming industrialization. He suggests that religion should provide moral guidance and a social safety net during chaotic times of change, and although scientific knowledge and advancements appear to make the concept of faith obsolete, there will always be the necessity for of the nineteenth or even the twentieth century captures the isolation of modern humanity as does Dover Beach, with its use of the Tachycardia night battle. Anderson points out that the poem encompasses Arnolds theme about the human indention and attempts to capture the sense of confusion and isolation. Arnold believed that poetry should illuminate the human condition by offering a satisfying sense of reality and reconciling human beings with the universe(Anderson). Arnold believes the loss of morality is centered upon the loss of religion in society, and he like Dickens, also agrees that new philosophies, science and facts are not substitutes f or spiritual wholeness. Both Arnold and Browning address the churches role in the loss of morality. When Arnold refers to the Catholic Church in Stanzas from the Grandee Chartreuse he mentions how the church and priests are prideful, and the purpose of their hymns is to honor the march of Rome (Arnold 599 line 50). Arnold uses imagery, specifically the scenery of nature as symbols of lost morality. Arnolds description of the long disused trail to the Saint Laurent Monastery symbolizes the abandonment of religion and religious morality and values in society. Arnolds description of nature seems to be violent and dark, symbolizing the clash of nature and religion. Charles Dickenss novel, Hard Times, was published in 1854 and serves s the authors commentary on industrialization and the age of machinery, as well as the prevailing philosophy of rationalism, self-interest, and fact. F. R. Leaves classifies it as a moral fable (Dickens 364), and states that Dickens is Possessed by a comprehensive vision, one in which the inhumanities of Victorian civilization are seen as fostered and sanctioned by a hard philosophy, the aggressive formulation of an inhumane spirit (Dickens 365). Dickens uses the characters of the Grandkid children to illustrate the emotional and spiritual void that fact-driven philosophy has left them. They are unable to cope with the morally depraved effects of an industrialized civilization and are ill-equipped to make any real decisions about anything important in their lives. One of the novels main characters is Louisa Grandkid. She is a woman who appears to be cold, detached and unfeeling due to the education she has received that focused entirely upon cold hard facts. Her father describes her as: well-trained and not impulsive not romantic Accustomed to view everything from the strong dispassionate ground of reason and calculation (Dickens 75). She is neither moral nor amoral. Under the Utilitarian philosophy, Louisa is merely an excellent end product, full of dry, useless facts and void of any imagination (Dickens 79). Louisa brother, Tom, also a product of strict utilitarian schooling and upbringing is described as someone Whose imagination had been strangled in his cradle and is a hypocrite and a monster (Dickens 102). Tom turns out to be a self-absorbed thief who prefers money and gambling above all else, even family. His life ends badly after he robs Bounders bank and eventually dies thousands of miles away from Louisa. Dickens communicates the loss of holding innocence due to the changing philosophies and times, and the impact the loss of childhood had on ones moral character. Dickenss characterization of Mr.. Grandkids good friend, Josiah Bounder, exemplifies the social and moral decline created by industrialization and capitalism. Bounder appears to be a self-made man who has worked his way up the social of a factory and a bank which he professes to be the result of being a hard worker who possesses self-discipline and boundless determination. Dickens exposes Bounder as a fraud and describes him as a Bully of humility, who had built his Indy reputation upon lies, and in his boastfulness had put the honest truth as far away from him (Dickens 196). Dickens also exposes the myth that the working poor are lazy and lack the self-discipline and work ethic needed to become wealthy. Bounder is very much a symbol of the new immoral social class shaped by capitalism, wealth, greed, and self-interest. Dickens symbolizes moral decline in the death and treatment of Stephen Blackball. Stephen Blackball represents all those that are righteous and good. He is caught between the corruption of Bounder and he corruption of the union, and ultimately his death is caused by the immorality of Tom Grandkid. Dickens, like Arnold and Browning, also demonstrates how the immoral tend to be the authority figures in society. Charles Dickens does not focus on religion as the major influence on morality, but rather sees that the immorality of the age is based upon industrialization and the Utilitarian philosophy. We see this in young Tom Grandkid and his emotionally empty sister. The immoral people in Dickenss novel and in Borrowing poems tend to be people in high standing, whether in the church, in the community or in business. Browning talks about members within the church being like frauds, as they do not follow the values they preach. In a sense, Dickenss character, Bounder, is very similar and also does not uphold the values he preaches. Robert Browning, Matthew Arnold and Charles Dickens are different in many respects; however, they share the same concerns about the changes that the industrial age was having on British society. Although their concerns were about different philosophies and ideologies that were popular at the time, their main concern was how the fast paced innovations of industrialization ere changing the moral tone of British society. These authors used symbols, narrations and memorable characters as vehicles in their works to define and explore possibilities for coping with the moral and social crises facing England. The literary works of Charles Dickens, Matthew Arnold and Robert Browning are as relevant today as they were in the Victorian era. In our fast-paced and technology driven era, new advances in technology, medicine, and science make the question of morality more important than ever. Work Cited Anderson, Warren. Arnold and the Classics, in Writers and their Background:

Definition of Yellow Journalism

Definition of Yellow Journalism Yellow Journalism was a term used to describe a particular style of reckless and provocative newspaper reporting that became prominent in the late 1800s. A famous circulation war between two New York City newspapers prompted each paper to print increasingly sensationalistic headlines designed to lure readers. And ultimately the recklessness of the newspapers may have influenced the United States government to enter the Spanish-American War. The competition in the newspaper business was occurring at the same as the papers began to print some sections, particularly comic strips, with colored ink. A type of quick-drying yellow ink was used to print the clothing of a comic character known as â€Å"The Kid.† And the color of the ink wound up giving a name to the raucous new style of newspapers. The term stuck to such an extent that â€Å"yellow journalism† is still sometimes used to describe irresponsible reporting. The Great New York City Newspaper War The publisher Joseph Pulitzer turned his New York City newspaper, The World, into a popular publication in the 1880s by focusing on crime stories and other tales of vice. The front page of the paper often featured large headlines describing news events in provocative terms. Pulitzer was known to hire editors who were particularly skilled at writing headlines designed to entice readers. And the style of selling newspapers at the time involved newsboys who would stand on street corners and yell out samples of headlines. American journalism, for much of the 19th century, had been dominated by politics in the sense that newspapers were often aligned with a particular political faction. In the new style of journalism practiced by Pulitzer, the entertainment value of the news began to dominate. Along with the sensational crime stories, The World also was known for a variety of innovative features, including a comics section that began in 1889. The Sunday edition of The World passed 250,000 copies by the end of the 1880s. In 1895 William Randolph Hearst bought the failing New York Journal at a bargain price and set his sights on displacing The World. He went about it in an obvious way: by hiring away the editors and writers employed by Pulitzer. The editor who had made The World so popular, Morill Goddard, went to work for Hearst. And Pulitzer, to battle back, hired a brilliant young editor, Arthur Brisbane. The two publishers and their scrappy editors battled for New York City’s reading public. Did a Newspaper War Provoke a Real War? The newspaper  style produced by Hearst and Pulitzer tended to be fairly reckless, and there’s no question that their editors and writers were not above embellishing facts. But the style of journalism became a serious national issue when the United States was considering whether to intervene against Spanish forces in Cuba in the late 1890s. Beginning in 1895, American newspapers inflamed the public by reporting on Spanish atrocities in Cuba. When the American battleship Maine exploded in the harbor at Havana on February 15, 1898, the sensationalist press cried out for vengeance. Some historians have contended that Yellow Journalism prompted the American intervention in Cuba which followed in the summer of 1898. That assertion is impossible to prove. But there’s no doubt that the actions of President William McKinley were ultimately influenced by the enormous newspaper headlines and the provocative stories about the destruction of the Maine. Legacy of Yellow Journalism The publication of sensationalistic news had roots stretching back in the 1830s when the famous murder of Helen Jewett essentially created the template for what we think of as tabloid news coverage. But the Yellow Journalism of the 1890s took the approach of sensationalism to a new level with the use of large and often startling headlines. Over time the public began to distrust newspapers which were obviously embellishing facts. And editors and publishers realized that building credibility with readers was a better long-term strategy. But the impact of the newspaper competition of the 1890s still lingered to some extent, especially in the use of provocative headlines. Tabloid journalism lived on in major American cities, especially in New York, where the New York Daily News and New York Post often battled to serve up engaging headlines. The tabloid headlines we see today are in some ways rooted in the newsstand battles between Joseph Pulitzer and William Randolph Hearst. And clickbait, the term for internet content designed to lure readers to click and read, has roots in the Yellow Journalism of the 1890s.

The Best AP Psychology Study Guide

The Best AP Psychology Study Guide SAT / ACT Prep Online Guides and Tips AP courses cover a lot of complex information, and it's not always easy to find great study materials and strategies. I've written this AP Psychology study guide as a way to make the process of studying for the AP test and other in-class assessments a little less overwhelming. It will help you figure out how to structure your studying, give you strategies to better understand the material, and provide links to notes and practice resources. If you follow the advice in this guide, you'll be on your way to a high score! What’s in This Study Guide? This guide will help you study for the AP Psychology exam and other assessments in your class by providing study strategies and other resources that pertain to the material covered in the course. In the first section, you'll learn how to create a study plan for the exam that supports your needs as a student. This section applies exclusively to the final AP exam, so it's less relevant if you’re just studying for an in-class test. The next section provides study tips that are specific to AP Psychology and will serve you well as you prepare for both in-class tests and the final exam. The last part of the guide is devoted to notes, outlines, videos, and other online resources that will be useful in your studying. AP Psychology Study Plans Before you start studying, you should know the difference between where you are in your knowledge of the material and where you want to be. Find a practice test in a review book or online, print it out, and take it as though it were the real AP Psychology test (70 minutes for the 100 multiple-choice questions and 50 minutes for the two free-response questions). If it’s from a review book, the book should guide you in calculating your score. If not, you can use this chart to estimate your AP score: Composite Score AP Score 113-150 5 93-112 4 77-92 3 65-76 2 0-64 1 To calculate your composite score, first add up all the multiple-choice questions you answered correctly. Then, convert the number of points you earned on the free-response questions to a value out of 50. For example, if you got 8 out of 15 points on the two free-response questions, you would convert that to about 27 out of 50. Add those two numbers together to get your composite score. Depending on how much you need to improve and the amount of time you have before the test, you might choose to structure your studying in different ways. I’ll go through a 10-hour plan and a 20-hour plan. The shorter plan is for students hoping to improve by one AP point or raise their score within the same AP range so that they feel more comfortable during the test. The longer plan is for students hoping to improve by two or more AP points (and can be extended further if necessary). I know this doesn't seem like much time, but a few hours of focused studying goes a long way for this particular subject. Psychology is one of the shorter AP tests (just two hours total), so practice testing won't be as long of a process. Additionally, questions tend to be based on memorization of definitions of terms and some logical reasoning. There aren't as many complex thought processes involved. Overall, AP Psychology is considered one of the easier AP tests. Most students will probably be able to earn a high score (4 or 5) by studying for 10 hours or less. 10-Hour Study Plan Take a diagnostic test (2 hours) Score the test and analyze your mistakes (1.5 hours) Study content and revise strategy, keeping in mind your mistakes on the diagnostic test (2 hours) Take another practice test (2 hours) Score the test and analyze your mistakes (1.5 hours) Final study session to clear up any issues you had on the second test (1 hour) 20-Hour Study Plan Take a diagnostic test (2 hours) Score the test and analyze your mistakes (1.5 hours) Study content and revise strategy, keeping in mind your mistakes on the diagnostic test (3 hours) Take another practice test (2 hours) Score the test and analyze your mistakes (1.5 hours) Study areas of content where you’re still missing questions, do practice questions, continue to revise strategy (3 hours) Take a third practice test (2 hours) Score the test and analyze your mistakes (1.5 hours) Final study session to clear up any confusion (1.5 hours) Wrap up your studying with a final practice test (2 hours) Each of these plans has the same basic components, but the second one allows you to spend more time studying content and has more room for additional practice tests. If you’re trying to improve by 2 or more AP points, it’s likely that there are some major gaps in your content knowledge that warrant additional studying. It’s extremely important to document and analyze your mistakes on each practice test if you’re hoping to make big improvements. Mistakes come in several different forms, and you should be aware of this so that you can make appropriate changes to your test-taking strategy and study plan after each practice test. If the majority of your incorrect answers are the results of careless mistakes or poor time management, the solution to your problem isn't necessarily more content review. These types of mistakes respond better to additional practice testing that increases your familiarity with time limits and question formats. If, on the other hand, you find that all or most of your incorrect answers are due to gaps in content knowledge, you can use this information to focus your studying on the areas that cost you the most points. I’d recommend categorizing your mistakes so that you know where to direct your studying. In this case, you might not need to make many modifications to your actual test-taking strategy. Most students will have a mixture of both types of mistakes, but it's good to be mindful of where your biggest problems lie so that you can tackle them more efficiently. Writing down your study plan or scheduling it in a planner will help you stay on task. Yesssss. Become one with the stock photo. 4 AP Psychology Study Tips Before you start studying content for AP Psychology, I want to give you a few studying and test-taking tips that will help you get the most out of your time. Here are some pointers to keep in mind when preparing for the AP test and any other in-class assessments throughout the year: Tip #1: Terms Are Super Important You’ll need to have extensive knowledge of the definitions of psychological terms for both the multiple-choice and free-response sections of the test. Some definitions are relatively intuitive, but others are almost impossible to figure out if you haven't studied them directly. Be meticulous about going over all terms covered by the class so that you don’t second guess yourself on the test. This is especially important for free-response questions, where you’ll be asked to describe how terms relate to certain situations. You need to understand them beyond just the ability to pick their correct definitions out of a multiple choice lineup. Flashcards are a very useful study tool for AP Psychology. Tip #2: Make the Abstract Concrete With all the confusing terminology involved in this course, it's easy to get mixed up and think that a term means one thing when it really means another. Since psychology deals with how people act and process information on a day-to-day basis, it’s a great idea to connect terms to specific scenarios in your life. For example, you might connect a term like â€Å"reciprocity norm,† which says that people tend to treat others the same way they have been treated, to a situation where a store employee was rude to you. Maybe they received poor treatment from other customers and were reflecting that back onto you (they also could just be a jerk, but it’s nice to give people the benefit of the doubt). When you make this type of connection, the term becomes stickier in your memory because it’s tied to the heavy weight of a real life experience. You can practice applying psychology terms to your everyday life at any time because the concepts are constantly demonstrated all around us. I don't mean that you should literally make things concrete. However, even this picture could be relevant because it looks like a scene from some sort of serial killer horror movie. You can use it to remember Antisocial Personality Disorder. Tip #3: Logic, Logic, Logic Remember to listen to your common sense when answering questions. In some cases on the AP exam, you can figure out the answer with nothing but a little bit of logic. It’s common for students to forget this and start to worry if they don’t know what every part of the question means. Take a step back, and think about which answer makes the most sense based on what you do know. You may be surprised by how many questions you can answer this way. Here's an example (which I used in my AP Psychology review article as well) of what I'm talking about: There are a few complex terms involved, and the question might seem wordy, but it's actually very basic. When they were scared, the monkeys preferred the soft cloth mother over the uncomfortable wire mother with food. Logically, we can conclude that the answer is B. Overthinking is the downfall of many high-achieving students, so don't start to doubt yourself just because the answer seems "too simple" to you! Tip #4: Complete Sentences, Not Complete Essays Although this isn’t really a study tip, I think it’s important to know before the exam. It probably also applies to in-class tests. Psychology is about your grasp of science, not English, so don't bother with introductions, conclusions, or any other fluff surrounding your answers on free response questions. All you need to do is give a direct answer in a complete sentence. You’ll save time and make it easier for the graders to give you points. It’s smart to get used to doing this on practice free-response questions so that you'll be a pro by exam time. Get to the point(s). AP Psychology Content: Notes, Outlines, and Videos Here are some resources that cover all the content you'll see on the exam. I’ve also included the percentage of exam questions that deal with each topic. Depending on your learning style, you might decide to look at written notes or follow along with a video in areas where your understanding is weaker. You can also use these resources throughout the year to review for in-class assessments. If you had difficulty understanding a concept as it was taught to you in class, you might use the notes and videos in this article to access alternative explanations. You could also use them to supplement your studying if you found that you were consistently coming up with incorrect answers to questions in a certain topic area on quizzes or practice tests. History and Approaches (2-4% of exam) WikiNotes PowerPoint Video Research Methods (8-10% of exam) WikiNotes PowerPoint Video Biological Bases of Behavior (8-10% of exam) Wikinotes Neural Processing and the Endocrine System The Brain Genetics, Evolutionary Psychology, and Behavior PowerPoint Video Sensation and Perception (6-8% of exam) Wikinotes PowerPoint Video States of Consciousness (2-4% of exam) Wikinotes PowerPoint Video Learning (7-9% of exam) Wikinotes PowerPoint Video Cognition (8-10% of exam) Wikinotes Memory Thinking, Problem Solving, Creativity, and Language PowerPoint Video Motivation and Emotion (6-8% of exam) Wikinotes Motivation Emotions, Stress, and Health PowerPoint Video Developmental Psychology (7-9% of exam) Wikinotes PowerPoint Video Personality (5-7% of exam) Wikinotes PowerPoint Video Testing and Individual Differences (5-7% of exam) Wikinotes PowerPoint Video Abnormal Psychology (7-9% of exam) Wikinotes PowerPoint (Part 1 and Part 2) Video Treatment of Psychological Disorders (5-7% of exam) Wikinotes PowerPoint Video Social Psychology (8-10% of exam) Wikinotes PowerPoint Video Overall Review AP Psychology Full Review Sheet List of Terms and People to Remember Full Playlist of Crash Course Psychology Videos The way your brain works is a puzzle, but you can solve it with the magic of psychology! ISN'T LEARNING FUN? Resources to Test Your Knowledge If you're unsure of where to start with your studying or prefer to learn in a more interactive way, here are some additional online resources for reviewing concepts and taking practice tests: College Board The College Board site has real AP Psychology free-response questions with answer guides from 1999 to 2017. You can also access the latest AP Psychology course description for sample multiple-choice questions and answer explanations. Barron’s Take a free full-length AP Psychology practice test on the Barron’s website. It’s automatically graded for you! Disclaimer: If you use this resource, make sure you supplement the practice test with other official practice tests from the College Board. Unofficial practice test questions created by prep companies are not always accurate representations of the format and content of the real test. Albert.io This site includes practice questions that cover all the topics in AP Psychology. It divides them into easy, medium, and hard difficulty levels and records how many questions within each level you’ve answered correctly. This makes it simple to gauge which areas need the most work. Quizlet This site has a bunch of sets of Flashcards with AP Psych terms to help you practice. Here’s a strong set of flashcards based on the Myers textbook. And here's another that goes through all the famous psychologists you should know. Varsity Tutors This site has several diagnostic tests to help you get a feel for how much you know already (they’re not complete AP tests, but they’re a nice way to assess your knowledge briefly between full practice test sessions). It also has a bunch of mini quizzes organized by topic area and labeled based on difficulty level. Flashcards for AP Psychology terms and concepts are included here as well. The AP Psychology Commune (I’m Not Kidding) This amazingly ridiculous site has self-grading multiple-choice quizzes for AP Psychology. I encourage you to check out the rest of the site as well for a journey into madness that will permanently scare you off drugs. High School Test Prep This site has lots of free practice tests organized by topic area. You’ll get immediate feedback with detailed answer explanations as you go along. A whole internet's worth of AP Psychology practice resources are at your poorly-photoshopped fingertips! Conclusion Following the advice in this study guide is a promising step towards a high score on the AP Psychology test and other tests throughout the school year. AP Psychology is a completely manageable subject if you prepare for the exam responsibly. Memorizing key terms, applying concepts to your everyday life, using common sense to solve practice questions, and staying focused on the free-response section will all contribute to your success in class and on the AP test. After reading this article, you should have everything you need to successfully answer even the most challenging questions the College Board throws at you! What's Next? For more information on how to prepare for the AP Psychology exam, check out my comprehensive review guide. Are you looking for some review books to supplement your studying? Read about the best review books for AP Psychology. You can also try our articles on specific psychology topics, like this one about Stockholm Syndrome. If you're still trying to decide how many AP classes you should take in high school, read this article for some great advice! Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Forms of Human Communication through the Ages Research Paper

Forms of Human Communication through the Ages - Research Paper Example That freedom was not always available and human beings had to work hard to get to the level of communicational freedom that most people have today. That journey has been a long and fascinating one. The Cro-Magnon, a precursor to modern man, was the first to participate in cave and rock paintings. To date it remains the earliest form of actual primate communication, estimated at 40,000 years ago (Ayiter, 2014).The majority of cave paintings found throughout Europe show scenes featuring animals, like bison and bear. Experts believe that cave paintings were important to early man for few reasons. These animals were essential to the livelihood for survival; they may have signs to let hunters know what game was available in this territory. Another theory involves the concept of an early religion; they may have thought that the images had magical or medicinal powers and they, also, may have thought depicting them might improve the likelihood of successfully hunting and killing one. These cave painters did not have any forms of actual paint, there implements were likely berries of different colors and charcoal (Beacon Learning Center, 2001). Cave paintings were a form of visual communication to members of one or perhaps multiple groups. It is likely that this artistic and communicative format that paved the way for the traditions of storytelling, spiritual belief, and cultural identity all at the same time. Cave paintings continued for a long time before verbal communication became more common; in fact, even after the invention of languages certain forms of cave-paining arts remained relevant and not uncommon (Beacon Learning Center, 2001). Human beings began using their new found verbal abilities of, language as soon they realized that they could.

The problem of using Facebook as a strategic marketing tool for Future Essay

The problem of using Facebook as a strategic marketing tool for Future Shop - Essay Example The company only has two main centers for customer relations and these are solely responsible for responding to customer issues posted ob Facebook. It can be noted that these centers are overwhelmed by the large numbers of customer queries posted on its social site. In order to solve this problem, the communication structure in the company should be decentralised so that each branch has the opportunity to monitor its own site in terms of responding to the needs of the customers in a timely manner. It is also encouraged that teamwork in the company should be given priority since it helps the members to develop a positive sense of belonging towards the organization. It is also important to treat customers as kings so that they can have a positive feeling towards the company. I feel honored to be given this opportunity to take part in this particular report. I would like to thank all people who contributed their ideas and views towards this report which is so enlightening. Should you ne ed any assistance, do not hesitate to contact me. Once again, I wish to say thank you all for your cooperation. TABLE OF CONTENTS Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 I. Introduction †¦.............................................................................................................................4 II. Future Shop and Facebook †¦.....................................................................................................4 1. Facebook: a successful marketing tool...............................................................................5 III. Facebook and Future Shop’s issue †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 1. Poor response system †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ...6 2. Lack of response from Future Shop†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ..8 3. Problem affecting Future Shop.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ...8 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.............................................................................................................8 Recommendations †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..9 Glossary.†¦..................................... ...............................................................................................11 References†¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦................................................................................................................12 List of illustrations Figure 1Customer response to market offering by Future Shop †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Figure 2 A post to Future Shop†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7 Figure 3 Response from competitor BestBuy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 Table 1 Facebook subscriber growth between 2011 to 2012†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5 EXECU TIVE SUMMARY This report analyses the impact of Facebook as a strategic marketing tool by Future shop in its operations. Millions of people have Facebook accounts and this social site is very effective in linking people from different walks of life. Facebook as an effective marketing tool When it first used Facebook, Future Shop had only 95.000 subscribers in 2005 and there were only a few posts on its

Global Matrix Design. Differentiation And Operations Management. ISO Assignment

Global Matrix Design. Differentiation And Operations Management. ISO Certification - Assignment Example The Global Matrix Design is an organized structure where a new organizational structure is superimposed on an existing structure. Global Matrix Design offers an organization a chance to have a fluid organizational structure, and the firm will be able to adjust its operations to suit international needs. By superimposing the new structure on the existing one, the organization has to adjust the various aspects of the existing organizational structures. Once the organization thinks of going international, it will have to adhere to international standards in all its operations. For instance, the products of the organization will have to meet the international standards and the organization may need to be certified. Although not all international organizations have ISO standardization, getting this standardization will be important in that most of the firm’s business will come from customers who will need to be assured that the products of the organization are of international stan dards. As such, any organization that intends to operate in the international market will have to reengineer its operations and make sure that it has met both local and international standards (Gerlrad, 2009). The other area apart from this that the organization will need to restructure its standards is in the way it does its accounting and financial reporting. Once the organization decides to go international, it will have to satisfy the accounting and financial reporting standards of each of the countries it will be operating in. This means that the organization will have to adjust its financial reporting to make sure that it does not violate the local tax laws and requirements. This will call for the organization to change its management operations as well as its production operations in a radical way. To fit in the international market environment, the organization will also have to restructure its human resource so that it meets the needs that will arise from the change. In the long run, the whole organization will have to be changed completely and restructured. How does differentiation relate to operations management? Differentiation gives an organization a chance to access a unique market in the market, whether it is the local or the international market (Gerlrad, 2009). It allows the organization to access a market area where there is no competition or where there is less competition. Once a firm decides to use differentiation as its strategy, it will have to restructure its management functions as well as its operations to help the business to take advantage of differentiation. Differentiation brings new opportunities that the management should be prepared to take advantage of. To be able to take advantage of these new opportunities, the organization will have to come up with new ways that are not in the mainstream management theories. For instance, the organization will need to develop a plan on how it will take advantage of the unique opportunities that may be yet to be taken by other similar firms. The effect of this on the organization is that the organization will have to restructure its resources, both human and economic, to suit these needs. The second way differentiation will affect the organization is by bringing new challenges. Every new opportunity comes with a new challenge or even more new challenges. Differentiation will mean that the organization will have unique challenges that it will have to deal with in terms of management and in terms of operations management. For instance, the firm may have to deal with more challenging logistics operations, and the firm may have

Labour Law in Canada Final EXAM Assignment Example | Topics and Well Written Essays - 1250 words

Labour Law in Canada Final EXAM - Assignment Example Closed shops: The position or status of closed shops varies in the provinces of Canada. A closed shop can be a type of union safety contract where the employer confirms to hire union associates simply, and employees ought to stay associates of the union continually. Union security measures, as well as specially the closed along with union shop, allow unions higher bargaining strength than they'd have experienced under an openshop set up. Statutory Freeze: Labour statutes within every single province as well as in the federal legal system offer a freeze in a couple of specific circumstances: in negotiating for any renewed collective settlement and in bargaining to get a very first collective contract. From the very first agreement scenario, many statutes give 2 distinct freezes, the one that starts once the union applies pertaining to certification, then one that takes place as soon as the union is licensed. In negotiating for a restoration contract, usually the older collective agree ment may expire prior to the latest agreement is agreed upon. Positive Obligation of the state: Positive obligations grant states not to avoid particular steps, but to take action. Similarly with the individuals experiencing human rights requirements, states ought to stop third parties from messing up the standard of living. The labor law will be important in implementing the action plans from government that brings prosperity in society. Part B short Answers: Answer 1. Explain the Legal status of Unions†¦ The status of Unions has been changing during the period of 1920 and 1960s. Both countries almost had similar workplaces for the workers. During that period there was a rise in the popularity of memberships for labor unions. However, after 1965 in USA there was a marginal decline in the popularity of labor unions but in Canada this concept was on a steady way. The reason behind this fluctuation was the impact of globalization. In Canada there has been a tough competition rega rding the manufacturing industry. It was made very easy to join unions simply by signing a special card. This process is also called card check. There are four points under this: the legal status of unions in Canada has encouraged the democratic culture practices, they have made the employment and social objectives wide spread for their members. While reviewing the Canadian labor law Federal Force stated that the trade union of Canada has a high level of internal democracy and they truly have feeling and show keen interest for their members. Then the next point is that, unlike American and British unions Canadian unions do not have any stain like corruption and uncontrollable militancy. However, there were quite a few incidents of corruption but, they were not the main part of labor union, many of them were expelled to make sure that the true leadership is widespread. Thirdly, the political continuation has never been there; in other words, the demand for prolonged union affairs int ernally had positive aspects for the effectiveness of organizations. Those who wanted â€Å"union democracy† never acquired that influence they had in America and Britain. Then the last thing, self-government has a deep influence on Canadian legislator and courts, the way the British common law concept of union was. The membership concept was taken completely personal and contractual, and this is why they do not view it internally the union matters. Membership had been there without a political or group pressure.

The Essex Result of 1778 Assignment Example | Topics and Well Written Essays - 750 words

The Essex Result of 1778 - Assignment Example The text explains that the only occasion when the supreme power can take control of the inalienable rights is "only when the good of the whole requires it". If the supreme power is acting only for some individual's personal interests by taking control of the inalienable rights of each individual, then the supreme power is usurping the power. Each individual should receive a counterpart when surrendering his/her inalienable rights for the supreme power to be fair. In other cases, the supreme power is a usurper and if it acted in such a way that the individuals do not have political liberty, then the power is illegal and the individuals are not bound to obey. This extract is directly linked to the concept of popular sovereignty as presented by Thomas Hobbes, John Locke, and Jean-Jacques Rousseau through the school of the social contract. The main concept of popular sovereignty is that the consent of the governed gives legitimacy to the rule of law i.e. the population who forms a society, a politic body or a state are the true source of legitimacy to the supreme power through their consent and it is not the supreme power which holds its own legitimacy through the power it has been awarded by the population. This concept is central in many democracies and it is, therefore, no surprise that we shall encounter it in the critical report on the draft constitution for Massachusetts. Furthermore, the concept of popular sovereignty also tackles the idea that each individual enters a social contract with the supreme power where he may surrender some of its inalienable rights receiving in return protection from the dangers and hazards of the state of nature. If we consider this extract to be in direct connection with the ideas of the social contract and the popular sovereignty as stated by Hobbes, Locke, and Rousseau; we cannot dissociate this extract from the values of the Enlightenment as these philosophers are the founders of this movement. However, it would be rhetorically poor to draw this conclusion with such a simple analogy.

Crittaclly Describe and Analyse the world Top Ten Airports of the Essay

Crittaclly Describe and Analyse the world Top Ten Airports of the Civil Aviation Industry - Essay Example The airport was once the largest airport in America before Atlanta airport took over the first place. The O’Hare International Airport has four terminals with a combined number of an astounding 182 gates. The airport runs over 50 different airlines and has a positive feedback from its customers. This is indeed one the largest and the oldest airports of human history. The airport was created in 1923 and in 1949 it was named Chicago Midway airport from its previous name of Chicago Municipal airport. This is the second largest airport in the Chicago areas and the second busiest in the state of Illinois after Chicago’s OHare International Airport. The number of travelers that passed through Midway was 17,340,497 in2008. The airport is the 30th busiest airport in the Unites States. The airport has an over eighty years of top quality service, with only 21 accidents. The last tragedy took place almost thirty four years ago in 1976. The airport has 43 gates in total. Southwest airline is still their dominant service which controls 28 of these 43 gates. The two main players in the Chicago IL area are as mentioned Midway and O’Hare. According to the financial statements issued by Chicago city airport system, O’Hare saw 75 million customers and Midway as many as 19 million customers. If we analyze the market share in terms of customer base than we can say that the market share of O’Hare is almost 79%. There are a many other smaller airports in the area with negligible market share. The industry is owned and run by the city council. The mayor of Chicago is the person in charge and has delegated operational authority to John A. Roberson who is the Commissioner in Chicago’s Department of Aviation. The airport has two types of customers. The primary customers are the travelers. They use the facilities being provided by Chicago IL airport system such as restaurants, lodging and restrooms. The main

The Essex Result of 1778 Assignment Example | Topics and Well Written Essays - 750 words

The Essex Result of 1778 - Assignment Example The text explains that the only occasion when the supreme power can take control of the inalienable rights is "only when the good of the whole requires it". If the supreme power is acting only for some individual's personal interests by taking control of the inalienable rights of each individual, then the supreme power is usurping the power. Each individual should receive a counterpart when surrendering his/her inalienable rights for the supreme power to be fair. In other cases, the supreme power is a usurper and if it acted in such a way that the individuals do not have political liberty, then the power is illegal and the individuals are not bound to obey. This extract is directly linked to the concept of popular sovereignty as presented by Thomas Hobbes, John Locke, and Jean-Jacques Rousseau through the school of the social contract. The main concept of popular sovereignty is that the consent of the governed gives legitimacy to the rule of law i.e. the population who forms a society, a politic body or a state are the true source of legitimacy to the supreme power through their consent and it is not the supreme power which holds its own legitimacy through the power it has been awarded by the population. This concept is central in many democracies and it is, therefore, no surprise that we shall encounter it in the critical report on the draft constitution for Massachusetts. Furthermore, the concept of popular sovereignty also tackles the idea that each individual enters a social contract with the supreme power where he may surrender some of its inalienable rights receiving in return protection from the dangers and hazards of the state of nature. If we consider this extract to be in direct connection with the ideas of the social contract and the popular sovereignty as stated by Hobbes, Locke, and Rousseau; we cannot dissociate this extract from the values of the Enlightenment as these philosophers are the founders of this movement. However, it would be rhetorically poor to draw this conclusion with such a simple analogy.

Child family relationships in Praise Essay Example for Free

Child family relationships in Praise Essay The connection between family members is bond as strong as Titanium and flexible as elastic, in fact many different poets represent their thoughts and emotions through their poems. Here, we are bestowed with two poems that are an accolade to the parents of two poets, by Grace Nichols, and Stephen Spender, with their poems Praise song for my mother and Childhood. The two poems contain a heavily nostalgic tone throughout the poems, through the use of this I have established that the poets are attempting to communicate their memories through the poems. Spender, though he titled the Poem My Parents has little obvious relation to the poem at face value other than the starting sentence of the first stanza My parents kept me from children who were rough where he almost has connotations of blaming them for separation from what they thought were lesser citizens, he tends to refer to the childhood he lived as a young boy who was bullied on his way to and from school. However when one delves deeper into the poem and attempts to read between the lines the reader can pick up a tone of blame, a tone of resentment and a tinge of sorrow! It would seem as though Spender, through his writing, is revealing his resentment towards his parents for isolating him from his peers, sheltering him from the real world and being overprotective! Maybe even snobbish as the poem also hints at the child being of a higher class than the rough children.  However in the poem Childhood the poet is not referring to his parents, but an Aunt of his own; it seems that Cornford is trying to portray the ignorance of his youth when he says in the opening line of the first stanza I used to think that grown-up people as grown-up is not a term used by one who is of middle age or in their teenage years. The poet doesnt seem to have that close a relationship with his great-aunt Etty by the way he described the elderly throughout the poem prior veins like small fat snakes . The poem also shows how the boy matures in time, by the end of the poem the reader can recognise that the poet now fully understands the process of age with the quote I knew that she was helplessly old. As I was helplessly young. My Parents, once you dig deep shows both how the parenting of middle class children could often lead to bullying as they planted the insinuation that the lower class children where not respectable or real people in a sense of dignity. The poet shows this through animal imagery ran in the street, feared more than tigers, they sprang out and finally Like dogs to bark at my world. It also shows that the author deep in his heart admired these boys for their carelessness and meshing with the world around them rather than himself who avoids such things, this is shown by the quote I longed to forgive them (which could also relate to his parents) but they never smiled:. Childhood is a lot more basic in its message, that being that the ignorance of youth often leads to their life being wasted on trivial things; what is quite surprising is how the author has used the flow of the poem to demonstrate the movement of time itself, by the time he has reached the end of the poem he had realised the facts of life, in that way he had matured from the childish ignorance that was portrayed in the initial stages of the poem. To state the obvious both poems have fewer similarities compared to other such poems, however both do relate to family and the young author or character attempting to get a grasp on the situation at hand whether it be why his parents are turning him into an apparent introvert to those at school which leads to bullying of him or the mystery of old age to a young child.

Marketing Plan For Fragrance Direct Marketing Essay

Marketing Plan For Fragrance Direct Marketing Essay Fragrance Direct is a toiletries retailer who sells branded, discounted perfumes, aftershaves, cosmetics,hair care, skincare, cosmetics and beauty products. This report investigates and discusses the Fragrance Directs current marketing situation in an intensively competitive marketplace and to prepare an appropriate two-year marketing plan which could lead the company to increase its market share. The report was prepared after critically considering all marketing theories and tactics in context of Fragrance Direct like e-business strategies, product development, marketing decision making and organizational strategy, marketing segmentation and positioning, SOSTAC planning model etc. A projected budget was prepared and justified for the projected marketing plan. Marketing plan Regardless of types of business, any business needs a concrete marketing plan if they were to succeed. Brassington Pettit (2006) define, Marketing plan is a detailed, written statement specifying target markets, marketing programmes, responsibilities, timescales and resources to be used, within defined budgets. A two-year marketing plan is made for Fragrance Direct which could aim to help them to achieve a growth in market share. SOSTAC planning model Many approaches can be used to make a marketing plan. SOSTAC planning model is the one which includes all essential marketing plan and it is the most useful one. Here I used Smiths (1997, pp 32) SOSTAC planning model to make a two-year strategic marketing plan for Fragrance Direct: S- Situation Analysis (where are we now?) At present, direct selling businesses are booming due to increased home broadband services. The case suggests that Fragrance Direct is one of a number of specialist internet-based retailers at the moment. Their strength is they can sell products cheaper than any other competitors who trade through physical stores. According to their website, they are able to offer highly competitive prices and this is done by keeping overheads low. There is no shop, no middlemen as they supply their products directly to the customer ( Fragrance Direct, 2009). So the company is in a good shape and has the ability to grow even further. O-Objectives (where do we want to go?) Though the company has been growing rapidly but according to the case scenerio in order to achieve their medium-term growth targets they need a major push to broaden their customer base and increase market share. There is opportunity for the company to do that. So the key objectives Fragrance Directs management should adopt right now are to target new segment while maintaining existing products portfolio and develop new products for the targeted segments. This way they can manage to retain the present market share as well as there is possibility to increase their customer base with the help of launched products. S-Strategy (how do we want to go there?) Selecting the correct segment and correct proposition is the key to success. Kotler Armstrong (2006) point out that the market consists of many types of customers, products and need. The marketer has to determine which segments offer the best opportunity for achieving company objectives. Traditionally Fragrance Direct have not focused in male grooming audience yet although the case report suggests mens fragrace market is worth over 500 million US dollars and the demand is steadily increasing. So as an existing market player this the segment where Fragrance Direct should exploit if they want to increase their market share. Most of the existing toiletries market players targeted young man while the report indicates this segment is declining. On the other hand older segment is increasing so Fragrance Direct should target this segment with widen products base. Market segmentation is important for any company like Fragment Direct as it helps to target its marketing mix more closely and p recisely. T-Tactics (the details of strategy) Tactics tend to be short term and flexible, whereas strategy is longer term and more enduring. When strategy is agreed the next job for marketers to develop tactics. Smith Chaffey, (2005) hinted that E-marketing tactics focuses on deciding the optimum marketing mix (pp 338). Marketing mix The marketing mix concept is one of the core concepts for marketing. 7Ps framework for marketing has achieved high degree of acceptance. Armstrong Kotler (2007) define A marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. Here, the 7Ps marketing mix tactic has been discussed in context of Fragrance direct: 1. Product: Products should be developed in accordance with customer demand and developed products should meet the need of targeted segment of the market. At present the male grooming product market is confined with aftershave fragrances and a limited range of hair care products. So there is scope to broaden the sell of different others new products like mens bath and body, mens skin care, mens sun care, mens accessory etc. as the demand is consistently increasing. 2. Price: When determining the price it is important to remember that whether customers are willing to pay the price or not; they have the ability or not. Wrong pricing could lead the market failure. According the companys website their one of the aims is To keep prices as low as possible to make high street shopping a thing of the past. However they are under intense compitition from traditional sellers lke chains of chemists (pharmacists, drugstore) and supermarket chains who have started selling health and beauty products thorough their physical stores as well as through internet and they are capable to offer cheaper price. So new products should be priced as cheap as as possible as a penetrating price while continue to offer existing cheap price for others products. 3. Place: The place is where customers buy the product. For Fragrance Direct place is internet from where customers by their products. Products must be delivered in right time, and in the right quantity in order to maintain the highest level of customer satisfaction. Fragrance Direct aims to make shopping online quick, easy and convenient and to provide an excellent level of customer service. They also aim to make their site fun, interesting with bargains and a range of products (Fragrance Direct, 2009). To mainten these services storage, inventories and distribution should be maintained appropriately. 4. Promotion: Through promotion activities a company delivers messages to its cusomers about the products, brands using variety of media and communication tools. Smith Chaffey (2005) suggests that the ten promotional mix (advertising, selling, sales promotion, PR, sponsorship, direct mail, exhibitions, merchandising, packing and word of mouth) -can be used to communicate or promote in the online or offline world (pp 54). Fragrance Direct should use all of these means to fulfill their mission-To be the first name you think of when buying fragrance and cosmetics on the internet. The case article suggests that male style magazines such as GQ, FHM and Loaded have huge impact on male in the UK so they should specially promote the site with those magazines. 5. People: We could assume the online business as service marketing. In service marketing people or staff is a very important part of marketing mix. The challenge for Fragrant Direct is to continue recruiting right people, train them and reward them appropriately. 6. Process: Process in a web-based company includes internal and external process as well as transactions, internal communications etc which are necessary to run a business. All processes have to be executed excellently to make the business a success. Fragrance Direct must keep an efficient process by keeping site updated to indicate if any number in stock changed, product specification, price change, dealing with customers e-mail enquiries, product dispatch etc. 7. Physical evidence: In an online business, the quality of the site is the physical evidence (Smith Chaffey; 2005, pp. 66). Normally customers buy intangible services from Fragrance Direct through their site so there is an amount of uncertainty in the process. So Fragrance Direct must ensure customers buying the services must meets acceptable standards of speed and ease of use. A- Action (or implementations-putting the plans to work) Smith Chaffey (2005) states that action stage reveals the details of tactics. Actions implement the tactics. Any kind of project action plan can be used like critical patch or Grant chart. Following is the Grant chart which reflects a two-year action plan for Fragrance Direct: Table 1. Grant chart for Fragrance Direct Activity April 2009 June 2009 July 2009 Dec 2009 Jan 2010 March 2010 April 2010 September 2010 Oct. 2010 Dec. 2010 Jan 2010 March 2011 Get approval for new product development Product development Build information/brochure Run banner campaign on website Offline press launch of new products Website update C- Control (measurement, monitoring, reviewing and modifying). In any marketing planning, details should be added about how the plan would be monitored, measured and controlled. If any components of the plan are not working it should be reviewed, modified if necessary even should be stopped. The following diagram shows a two-year Control system for Fragrance Direct: Table 2. Model of Control systems for Fragrance Direct (two-years) Quantified objectives Means of measuring Frequency of measurement (quarterly) Accountability Cost Action (Who needs to be alerted?) Building information/brochure June 2009 Marketing executive  £2000 Marketing executive à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Sept. 2009 à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Dec. 2009 à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. à ¢Ã¢â€š ¬Ã‚ ¦.. à ¢Ã¢â€š ¬Ã‚ ¦.. March 2010 June 2010 Sept. 2010 Dec. 2009 March 2011 The 3Ms In any marketing plan all company resources required to be included. Smith Taylor (1997) state that the three resources, 3Ms, cover: 1. Men/Women (the human resources) Skilled professionals (men/women) need to brought in to make the organization run as well as existing human resources need to be retained with training, rewarding. However it was discussed before in the marketing mix people section. 2. Money (budget) 3. Minutes (time) These two points are discussed in the later section. Timeframe Any e-marketing plan must contain timescales, schedules and deadlines. It must take time for Fragrance Direct to analyze their recent market situation, targeting, segmentation, new product development, promotion campaign etc. So everything should be done according to timeframe as time seems often the most tight of the resources. Without a proper timeframe the marketing plan may get uncontrollable. There is a time frame for fragrance Direct: Table 3. Timeframe Activity Timing Market research 6 month Product development 3 month à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. Projected budget An adequate budget is required in order to achieve the plan. Like any other retailer Fragrance Direct now have to face the tough competition from competitors. Retailers are cutting prices in a desperate bid to sell their goods. A research by Ramasesham (2000) found that even prices are cut to a level where extra sales are made at a tiny gross margin. At the same time retailers are facing cost rises which are in many cases higher than the rise in selling prices. The following projected budget is made according to Ramasesham (2000) research where he investigated from marketing budget how much money should be spent in different marketing activities e.g. 33% of total marketing budget should be spent for advertising and so on. Table 4. Projected marketing budget Item of Percentage of total marketing expenditure accounted for by item Advertising 33 Promotion 15 Personal selling 28 Storage 2 Order filling 4 Delivery 2 Clerical sales, accounting 5 General and administrative 5 Research 1 Credit 1 Others 4 Total 100 Recommendations conclusion Fragrance direct is a successful company who posseses the ability to offer products at great prices, whilst still concentrating on a high level of service. So it is possible for them to out perform their rival and increase market share if they have been able to follow a perfect strategic marketing plan. It is strongly recommended that they strictly follow the suggested two-year strategic marketing paln in accordane with tight controlling measures. It is also recommened that this is the time to concentratte on suggested marketing segment, penetrate the market with new developed products and apprppriate marketing mix. References Armstrong, G. Kotler, P. (2007) Marketing: An introduction. New Jersey, USA: Pearson Prentice Hall Brassington, F. Pettitt, S. (2006) Principles of Marketing. 4th edition. England: Pearson Education Limited Fragrance Direct (2009) About Us [online] http://www.fragrancedirect.co.uk/Customer-Services/About-Us/page/aboutus [accessed 9 April, 2009] Kotler, P. Armstrong, G. (2006) Principles of Marketing. 11th edition. New Jersey, USA: Pearson Prentice Hall Ramasesham, B. (2000) Research Note: Marketing Budgeting Practices of Retailers Retailers Marketing Budgeting. Smith, P. R. Chaffey, D. (2005) e Marketing eXcellence. 2nd edition. Oxford, England: Elsevier Butterworth-Heinemann Smith, P. R. Taylor, J. (1997) Marketing Communications. 4th edition. London: Kogan Page